Loyalty & incentive platforms and programs

Tailor-made solutions. Measurable results.

LOYALTY AND INCENTIVE PLATFORMS

Loyalty and incentive platforms are an important part of a growth strategy, especially in today's environment where customer retention and loyalty are critical to business success. They help motivate employees, resellers, and business partners; increase engagement; and drive sales.

Motivation

One of the most important functions of loyalty and incentive platforms is to promote customer retention. By providing rewards, loyalty points, and exclusive offers, companies can motivate their target group and increase growth.

Insights

By collecting and analyzing data, companies can better understand what drives their target audience and how they can improve their products or services. Up-sell and cross-sell potential can also be identified in this way.

Brand and interaction

A loyalty and incentive platform helps to improve brand awareness and image by promoting engagement and interaction with the target group.

Communication

A loyalty and incentive platform offers companies the opportunity to communicate directly with their target group. By interacting and providing target group-specific content and offers, both parties win.

MAKE AN APPOINTMENT NOW

TACTICS

Sales incentive
Sales agreements or sales targets achieved form the basis for incentivization.
Pre-sales incentive
In the pre-sales incentive, the individual lead development stages are rewarded on the way to concluding a sale.
SPIFF
In this challenge, pre-defined goals are rewarded in a limited period of time. This is often preceded by training.
Engagement
Engagement refers to the interaction and connection between a company and the target group. It involves the company's efforts to build a lasting and positive relationship by engaging, delighting, and binding the target audience to the company's value.
Gamification
Gamification allows elements such as point systems, competitions, rewards, and leaderboards to be playfully integrated into a company's sales process.
Cashback
One of the most successful tactics to achieve short-term sell-out goals. With cashback, the end customer/buyer is rewarded.
Community
By sharing knowledge, training, and networking opportunities, users can improve their skills, share ideas, best practices, and strategies with each other.
Training
Knowledge transfer in the form of targeted training on specific topics develops employees and partners further, and strengthens the relationship.
Blended learning
The combination of learning content of different formats with interactive elements such as tests, quizzes, and solving pre-defined tasks.

HOW CAN WE HELP YOU?

At Aximpro, we specialize in developing individual programs for companies in the IT industry:

  • We work with you to understand your business goals and develop the best possible programs to support those goals. We adapt the platform individually to your company's needs.
  • We are experts in developing innovative and effective loyalty and incentive programs or platforms that will motivate your employees, resellers, and business partners.
  • - We monitor and measure success against jointly defined KPIs, and optimize programs and platforms at runtime to ensure they achieve the desired results.

Brent Owens

EMEA Director Channel Programs

“What stood out for me from working with Aximpro was the speedy implementation of our incentive program and smooth integration of the platform with our existing partner program, using the SSO functionality. The fact that it was a marketing and not an IT project, made it so much easier – even in terms of a multinational approach in 35 countries and 9 languages.”

Stefanie Hahn geb. Hansel

SMB Programs & Promotions

“We needed a partner who could take care of everything to increase our long-term growth. That's why we chose Aximpro. We liked that we didn't have to reprogram anything, also the credit card system was just great. Aximpro's Channel Value® technology made it all possible."

Martin Coulthard

Senior Global Director, Demand Generation

“It’s always really difficult to consolidate data from various sources. It was perfect to find Aximpro, because their experts could not only take care of all our data challenges, but also structure the data and help us to move forward in an effective manner.”

Marcus Kehrer

Partner & Channel Marketing Manager- Deutschland

"With Aximpro as a reliable partner at our side, we not only effectively implement a wide range of digital campaigns, but also focus on a holistic marketing strategy and on the development of our HPE partners in the digital marketing transformation. This ensures that we take channel partner marketing to the next level."

Brent Owens

EMEA Director Channel Programs

“What stood out for me from working with Aximpro was the speedy implementation of our incentive program and smooth integration of the platform with our existing partner program, using the SSO functionality. The fact that it was a marketing and not an IT project, made it so much easier – even in terms of a multinational approach in 35 countries and 9 languages.”

Stefanie Hahn geb. Hansel

SMB Programs & Promotions

“We needed a partner who could take care of everything to increase our long-term growth. That's why we chose Aximpro. We liked that we didn't have to reprogram anything, also the credit card system was just great. Aximpro's Channel Value® technology made it all possible."

Martin Coulthard

Senior Global Director, Demand Generation

“It’s always really difficult to consolidate data from various sources. It was perfect to find Aximpro, because their experts could not only take care of all our data challenges, but also structure the data and help us to move forward in an effective manner.”

Marcus Kehrer

Partner & Channel Marketing Manager- Deutschland

"With Aximpro as a reliable partner at our side, we not only effectively implement a wide range of digital campaigns, but also focus on a holistic marketing strategy and on the development of our HPE partners in the digital marketing transformation. This ensures that we take channel partner marketing to the next level."